Archive | Uncategorized RSS feed for this section

Week #10 – Developing a winning social media strategy

16 Nov

So this week we are making a social Media plan for a  fictional business called Extreme Promotional Materials  a company that supplies personalized uniforms and promotional materials for sports teams and businesses and so much more from pens to hats and mugs all kinds of fun stuff. 

Social media could really boost sales for Extreme Promotional Materials, Everyone has a computer and everyone likes the convenience of shopping from home, where better to starts then Facebook there are over a billion users.

Our mission is to get people to know what Extreme Promotional Materials can provide for them, from local kid’s baseball team to personalized uniforms for companies, mugs to calendars to anything we can put you name on.

We want you to brand your company with us! Making all you advertising needs at your fingertips.

We want to reach potential customers such as companies and small businesses to provide all there advertising needs but we don`t want to forget any local schools and teams from a house leagues team to a bar team.

We will start a Facebook company page, posting photos of products for purchase and past work done for teams and company uniforms, allowing viewers to comment. Also I would like to start an online shopping site for the company where the costumer can build their own merchandise right on the computer Everyone has a computer and everyone like the convenience of shopping from home.  We would add the link to Facebook so viewers could get to the site straight from Facebook.  We will also post poll for viewers to vote on products. We will update our page every day for viewers also posting daily promotions and sales, Also putting out a weekly newsletter for customers to keep up on new products.  I think with keeping up with daily posts and updates we can boost sales and reach people all around the world.




Week #4 – All a Twitter

30 Sep

This is week four of Social Media and SMET!, and so far it’s not that bad. This week we talked about Twitter and how companies are using their account. Well I really don’t find all the hoopla about twitter; it’s just another phase I guess. I like the way my teacher explained it she told us when she was in school not that long ago her teacher said it was “Facebook on Crack” I totally believe that. But anyways, I choose GM CANADA to analyzes the way they are using there twitter account.

I went back six months ready there twits, and so far they missed the first three days of April but on the fourth is was about a contest “Winsdays”  Answer the trivia  and win a Autographed photos of 2011 Rogers Cup Champions, Novak Djokovic and Serena Williams.   That was OK but then there are no twits till the eighteenth of that month, and with more trivia. They do an alright job with twitter account  but there just too many gaps with in day of using their account. They do have some good twits with info and services for the public. I like the one about your car seat, teaching parents how to install their seats correctly and when the car seat would expiry . They also do a pretty good job at promoting new cars coming out but that is there job.

There is not one month that they twit every single day of the month, In my opinion GM is such a big company that there is no reasons to have those many gaps in their day to day use of their twitter account. On the other hand I can also say that they do make it up with their trivia give a- ways, everyone likes free stuff.